Welcome to Rouge!

Rouge - with two locations, on Pacific Avenue in Downtown Santa Cruz, CA (on the street-level of the Cooper House building) and at 50 N Santa Cruz Avenue in Los Gatos, CA - is known for a diverse selection of contemporary clothing lines for women and men who crave style with flair.

The boutique stocks a wide range of labels including sought after denim lines: Citizens of Humanity, Seven, Anlo, J Brand. You can always find a cute tee, tank, or flirty top or mini with the wide selection carried from Rebecca Taylor, Ya-Ya, Nanette Lepore, Nightcap, Michele Mason, 12th Street and James Perse. Cutting edge European labels Manoush, NoLita, and Skunkfunk are also well represented in this inviting store. For men there is a great selection of Ben Sherman, Modern Amusement, Seven, James Perse, English Laundry and many hard to find cult labels. The savvy shopper is sure to find many up and coming designers as well as tried and true favorites. Stop in and experience great personal attention and excellent product knowledge.